Welcome back to #BehindTheSale Insights, your resource for what to list now on Mercari. It’s September, and fall is in the air. 

It might feel like a long way off, but Halloween and the holiday season are just around the corner. This month buyers are in prep-mode — looking to upgrade their tech, homes, and wardrobes.

For many tech aficionados, September is a big month. On September 10, Apple announced its new iPhone models, along with a new iPad and the Apple Watch Series 5. For some, this means it’s time to upgrade to the latest and greatest, and for others it means they’ll be on the hunt for last year’s releases.

In addition to the coveted iPhone 11, buyers are on the hunt for all iPhone X, iPhone 8, iPhone 7, and even iPhone 6 models. Buyers also search frequently for unlocked iPhones. If you’re planning to list a phone that’s not tied to a carrier, make sure to call it out in your listing. 

Streaming music 24/7 never gets old, but tangled headphone wires do. Wireless headphones from all the top brands, including Apple AirPods, Samsung Galaxy Buds, and Bose bluetooth headphones are topping the charts this month.

Amid all the new tech, a camera with retro flair is having a comeback. Fujifilm Instax Mini cameras are getting snapped up left and right, along with film packs and other Instax Mini accessories.

As the weather gets cooler and the nights longer, shoppers are looking to make their homes as comfortable—and as smart—as possible. These are their most coveted items. 

Got guests at the door? Smart doorbells from Ring and Nest are in high demand to welcome company in style. 

To keep things cozy, smart home tech like the Nest thermostat is a top pick. And to keep things secure, buyers are turning to Nest Cams for indoor and outdoor use.

To keep the house spick and span, buyers are on the hunt for Roomba vaccuums to get the job done. And to set the mood, buyers are looking for Sonos speakers (including Sonos Connect Amp) and Philips Hue lighting solutions. 

And of course, to whip up some goodies for the troops, nothing gets it done better than a KitchenAid stand mixer. Demand is high and supply is low, so list now to capitalize on the momentum! 

Got skeletons in the closet? You’re in luck. Buyers are looking for delightfully spooky decor. Be sure to list Halloween decorations before it’s too late!  

This month is all about wardrobe updates: new accessories, coats, and Halloween costumes. 

Accessories for men and women are having a moment, and sunglasses are top of the list. Oakley and RayBan are the top two brands for both men and women. Brands like Quay Australia are hot for women, while Costa del Mar scores high on the list for men.

For women, buyers are also shopping for luxe accessories from Burberry, Tory Burch, and Michael Kors. Coach wallets continue to be top performers, as well as Kendra Scott jewelry

For men, watches from brands like GShock, Invicta, and Seiko are shaping up to be a fall must-have. Other staples are hats and caps from Patagonia and backpacks from The North Face

Shopping for coats and jackets is picking up this month as buyers look to bundle up their kids for less. 

For girls, top performers are The North Face, Patagonia, Janie and Jack, Matilda Jane, Crewcuts, and Uniqlo, among others. 

For boys, many of the same brands are seeing traction, but buyers are on the hunt for specific types of jackets. Buyers are searching for fleece from The North Face, windbreakers and rain jackets from Nike, and down sweaters and rain jackets from Patagonia. Other top brands for boys include Under Armour, Carhartt, abercrombie kids, and L.L. Bean

When Halloween rolls around, half of the thrill is picking out a new costume. But after Halloween has come and gone, there’s no reason to hang on to a costume your kid won’t wear again. It’s time to get listing. 

Queen Elsa from Disney’s Frozen reigns supreme on kids’ wish lists this year. Other top picks will include characters from blockbuster movies like Woody from Toy Story 4 and Spider Man from Spider Man: Far From Home. Disney princesses like Cinderella, Jasmine, and Snow White never get old and will continue to be popular this year. Beyond major movie franchises, buyers will be looking for cute, classic costumes for kids of all ages from Pottery Barn Kids

All set? Sell now.

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Over 100 new sizes and over 1000 new brands added. From petite to tall. XXS to 5XL. Maternity wear to men’s fashion (shoes included). Kids’ clothes to junior apparel.

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