Hey, sellers. Another month, another chance to make some sales! Before we dive into this month’s #BehindtheSale Insights, we wanted to take a moment to recognize your successes. In the last week alone, 

  • 21K sellers earned over $100.
  • 8.5K sellers earned over $200.
  • 1.8K sellers earned over $500.
  • And 400 sellers earned over $1,000.

You’re unstoppable! Keep up the awesome momentum. 

To fuel your sales on Mercari this month, check out these hot categories. 

It’s really fall now, and buyers are continuing to refresh their wardrobes for cold weather.

Athletic apparel

Workouts are on the brain. No matter the time of year, it’s a safe bet that buyers are shopping for athletic leggings. Currently, the hottest leggings are Gymshark Flex and Vital Seamless leggings, Revival leggings from Alphalete, Nike Pro leggings, NVGTN leggings from Just Peachy, and just about anything from lululemon athletica. In addition to leggings, shoppers are looking for shorts, sports bras, tank tops, and jackets to work out in style. 

Men’s shoes

With cool weather setting in, cool new footwear is a top priority. Yeezy Boost 350 V2s are strong sellers this month, along with Air Jordan 1 and Jordan 11 styles. For the luxe shopper, Balenciaga Speed trainers are topping the charts, too. 

For buyers who want a little less hype in their footwear, boots from Red Wing, sneakers from Allbirds, and classic VANS Old Skool kicks are top sellers, too.

Finally, for buyers who are taking advantage of the last bits of warm weather, sandals from Chaco and Birkenstock are going strong this month. 

Halloween costumes

It’s not too late to list Halloween costumes for trick-or-treaters this year! Make your sales by Friday, October 18th to be in the clear. As buyers have been purchasing costumes for the last month, we’ve got an even clearer read on the top 10 costumes for kids this Halloween. This year, the top 10 must have costumes are: 

  1. Moana
  2. Snow White
  3. Minnie Mouse
  4. Spider-Man
  5. Iron Man
  6. Queen Elsa
  7. Mickey Mouse
  8. Buzz Lightyear
  9. Captain America
  10. Supergirl 

Fans are loving characters from this year’s blockbuster movies like Spider-Man: Far from Home, Avengers: Endgame, and Toy Story 4. Other favorites will include other Disney princesses, Woody from Toy Story, Princess Peach, and other classic costumes from Pottery Barn Kids. 

Kitchen & dining

Cozy prep mode is well under way, and buyers are using Mercari to shop for tumblers to take hot (or cold) drinks on the go. Brands like Yeti and HydroFlask are buyer favorites, but the real show stoppers are Starbucks limited edition tumblers. Purchases of the matte black tumblers from Starbucks have skyrocketed, along with Starbucks Halloween tumblers and color changing cups

Nespresso machines, particularly the Vertuo and Vertuoline models, are super popular. In fact, 75% of Nespresso machines listed at this time last year sold within 72 hours. We’re seeing the same trend this year. So if you have a Nespresso machine that you’re no longer using—or that you’ve never used, now is a great time to list

For cozy nights at home, Le Creuset cookware and Longaberger pottery pieces are selling quickly. For seasonal decor in the kitchen, 10 Strawberry Street is seeing lots of momentum.  


Seasonal decor

As the holiday season kicks off, decor will be at the forefront of shoppers’ minds. 

If you’ve spent time on Mercari, you’ll already know that buyers go wild for Rae Dunn. Halloween may be right around the corner, but Rae Dunn fans are already diving headfirst into shopping limited edition Christmas wares. The Rae Dunn Merry Christmas canister, Reindeer Snacks canister, and Peppermint Mocha mug are all wildly popular right now.  

While shoppers are still looking for Halloween goodies like this ghost sponge holder or this Halloween Gnome, the tide is quickly turning to Thanksgiving and Christmas. In fact, buyers are already beginning to buy Elf on the Shelf for this year’s holiday countdown.  

Ready to get listing? Sell now.

Are you up to date on all the latest Mercari features? Here are some you may have missed:

Cheaper shipping for those itsy-bitsy things.

It’s now just $2.99 to ship under 4 oz, nationwide. That’s our cheapest shipping yet. Learn more

Get paid within minutes with Instant Pay. The fastest way to get paid when you need that extra cash. Now available in the latest version of the Mercari app. Learn more

Over 100 new sizes and over 1000 new brands added. From petite to tall. XXS to 5XL. Maternity wear to men’s fashion (shoes included). Kids’ clothes to junior apparel.

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