We’re back! It’s #BehindTheSale Insights, your go-to resource for what to list on Mercari

This month there’s one thing on the nation’s mind: back to school. Buyers are looking to score great deals on school-year gear like backpacks, school supplies, electronics, and clothes for kids of all ages.

Here’s what to sell now. 


To kick off the year on a high note, buyers are searching for shoes. Brands like Adidas, Vans, Nike, and Converse are popular for boys of all ages.

Buyers are also on the hunt for tops and t-shirts. Top brands are a mix of activewear like Under Armour, playful apparel like Mini Boden and Carter’s, and more classic finds like abercrombie kids, Gap Kids, and Vineyard Vines


For girls, buyers are looking for tops and dresses to create easy, cute outfits. Matilda Jane is a brand with a lot of traction, and it won’t slow down anytime soon. If you’ve got the goods, it’s time to list! 

In addition, clothes from Hanna Andersson, Mini Boden, and abercrombie kids are buyer favorites for girls this month.

Another highly coveted item in August? Jojo Siwa bows. The dancer and YouTuber is hugely popular, and kids will want to show off their fan love at school. 


From little tykes starting kindergarten to adults heading off to college, backpacks are essential. Buyers are looking for bags for students of all ages.

Backpacks with fun designs are popular with young students. Top kid-friendly brands are  Pottery Barn Kids, Justice, and Matilda Jane

For older kids, style meets performance. Buyers are looking for packs from classic brands like Jansport and The North Face. They’re also turning to sportswear favorites like Nike, Vans, and Champion. And for that added cool factor, buyers are on the hunt for Loungefly, Fjallraven Kanken, and Herschel Supply Co. 

Have backpacks you’re not using? Time to list! Make sure to include the word “school” in your description so shoppers can find your item more easily.

College students are setting up new lives on campus. From dorms to apartments, students across the country are turning to items that transform rooms into homes. 

Buyers are looking for everything from bigger storage solutions like tubs and storage bins to smaller things like closet organizers, shoe racks, and  jewelry organizers. Tupperware is a go-to for smaller kitchen storage, while Muji organizers are popular to keep everything from pens to makeup brushes neat. 

College students are also on the hunt for small appliances to make their living spaces multi-functional. Bookshelf that doubles as a kitchen? Easy. 

Keurig machines make getting that caffeine fix super easy. Blenders from brands like Vitamix, Ninja, and NutriBullet are must-haves for meals on the go.

For quick-cooking solutions, people are searching for rice cookers, Instant Pot, toasters, popcorn machines, and waffle makers

And to keep their spaces clean, handheld vacuums do the trick. 

Decor adds a finishing touch. Brands like Pottery Barn, Urban Outfitters, West Elm, and IKEA top the charts. Shoppers are looking to buy accent decor rather than large pieces — items like tapestries are great to list this month. Functional decor such as baskets, decorative pillows, and small area rugs are always in demand.

Computers and laptops are must-haves for students of any age. Like last month, top brands for laptops include Apple MacBook, Google Chromebook, Google Pixelbook, and HP Netbooks. Microsoft SurfacePro tablets are also great to list this month — they’re affordable, adaptable, and portable. Buyers are shopping for accessories like wireless keyboards and wireless mouses (mice), to make the most of their tablets.

School supplies are the staple of back to school shopping. From basics like pens, pencils, binders, and notebooks to planners for the academic year — now is a good time to list unused stationery supplies. 

For students taking upper level math courses, Mercari is a go-to for graphing calculators. The most popular models are from Texas Instruments: the TI-84, TI-84 Plus, TI-84 Plus CE and TI-83 are favorites. These can be quite pricey new, so if you have one around the house that you’re no longer using, now’s the time to list. 

Finally, college students are looking to purchase iClicker remotes on Mercari. If you have one that’s unused, list it! 

Here are more updates to check out:

Get paid within minutes with Instant Pay. The fastest way to get paid when you need that extra cash. Now available in the latest version of the Mercari app. Learn more. 

Include up to 12 photos with each listing. Presentation is key. Now you can add up to 12 photos to show different sides of your item. Be sure to highlight tags or markings that demonstrate authenticity or condition.

Over 100 new sizes added. From petite to tall. XXS to 5XL. Maternity wear to men’s fashion. Kids’ clothes to junior apparel. Learn more.

Feeling ready to list? Sell now. Feeling ready to shop? Check out all the back to school gear

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