Our team is excited to announce that we’re running our first-ever Big Game ad on February 7!
We can’t wait to show you everything we’ve been working on. Resale has been trending upwards in the past year as Americans have been sprucing their spaces during the pandemic. Every day, our team is dedicated to providing you a safe, contact-free way to declutter and refresh your home.
On Mercari, it’s easy to say “goodbye” to last year’s go-tos and “hello” to one-of-a-kind treasures. With this message, we couldn’t help but feature the long-time fan favorite, “Hello, Goodbye” by the Beatles.
“This past year more than ever, decluttering and discovering new finds has delighted Americans, which perfectly aligns with Mercari’s mission of breathing new life into unused items around the home,” said Brand Marketing Director for Mercari, Walter Hangad. “Current Mercari users will recognize the warmth and connection portrayed in the ad, and we hope new audiences will grasp the emotion that people have when saying ‘goodbye’ to something they love so another can say ‘hello’ to their new favorite thing.”
We want to embrace the idea that household items can find a new life in another home, a nod to Japanese culture. Our founding roots are in Japan, and we can’t wait to bring these values to life in Mercari US.
Be on the lookout for our ad! We hope you love it as much as we do.